Woodapples enables companies to send location based information, such as advertisement to mobile phone users. The biggest differentiation to other companies in this business field is that just information that is wanted by the customer is sent out. This is done by using semantic algorithms.
To understand Woodapples easier we decided to make a movie describing our idea: www.woodapples.com
The information will be offered to the mobile phone user via an application on their mobile phone. The application – which can run continuously in the background - is connecting via mobile internet to the location based platform where relevant information or advertisement is stored. This advertisement and information was entered before by companies, institutions, restaurants etc.
To retrieve the location information Woodapples can use various location channels, such as GPS, Wi-Fi, Cell-ID and also interactive modes, such as NFC or QR Code. The application uses a plugin concept, which makes it possible to use upcoming location channels with just adding the plugin. The combination of various location channels offers the possibility to cover a broad range of mobile phones. The API is compliant to the W3C Geolocation API.
The application on the mobile phone can also be used as a plugin in mobile web browsers, which offers then the possibility to use it for banner marketing in mobile web sites.
Woodapples was nominated as finalist for the mobile marketing award global 2009.