B & B International was founded in 2000 and specialise in the selection, the technical evaluation and the sourcing of consumer electronics goods.
Thanks to its deep knowledge of the Far Eastern markets,
B & B International rapidly builds strong relationships with France largest retailers (Carrefour group, Casino group etc...). 4As early as 2001 B & B International sets up a research and development group in France to design consumer electronics goods under its own brand: VEA.
In a market with little differentiation between brands, VEA builds its success on innovation :
First 8 Mega pixels « point and shoot » digital camera
First digital photo frames in France lCreation of the black mirror finish design for digital photo frames (later copied by every single market participant)
Creation of the first Slim digital photo frames
First GSM watches in France.
In 2008 B & B International joins the GSMA
B & B concentrates its engineering efforts into the design and manufacturing of GSM watches
Through each new generation of products, B & B teams of engineers reach new levels of miniaturisation and components integration
This constant investment in innovation creates truly exceptional products such as VEA Widget : the world's thinnest GSM watch (less than 1cm).
In 2009 B&B International becomes VEA