Toozla is a unique service that supplies online location-based content to users' mobile devices in real time.
Independent travel accounts for an ever-growing share of the global tourism market. In line with this trend, we have created a unique service to make life easier for the independent traveller in an unfamiliar city.
The service – called Toozla – provides users with location-based content in real time. Via their mobile devices, tourists can receive audio and text guides relating to their current location at any given moment. The volume and relevance of the information supplied depend on the options chosen by the user, and the speed at which he or she is moving. Human guides are a thing of the past, because the Toozla virtual guide is available to the user at all times, and the cost of using it is unrivalled.
With Toozla, tourists can also use their mobile device to create their own audio commentaries for their current location, which other users can then immediately access. In this way, an interactive tour guide is formed out of travellers' own experiences. Toozla is a new way to explore the world.
Furthermore, Toozla marks the start of a new era for mobile, online location-based advertising (LBA). Companies can now send targeted messages to potential customers at the moment they come within walking distance of the company's sales outlet. For example, hotels can inform users of room availability, while restaurants can provide them with details of the day's specials.