Tigatag is a framework that simplifies access to location-based marketing services for companies and businesses, while providing an exciting and engaging experience for users. It ties together venue information from websites such as Foursquare and Qype, and social relations from Facebook and Twitter, to create activities that allow users to have fun as they explore and discover venues, connect to brands and meet new people.
Using mobile and desktop clients, users can participate in real-life social games such as Treasure Hunts and Gotcha, that companies can customize to offer rewards and drive physical traffic to venues and events.