Raz*War Revolution has just started
Since 30 June 2009, a new player has appeared in the area of male grooming.
It is called Raz*War and it is based on a simple idea:
Quality Shaving. Fair Prices.
The Genesis:
Raz*War’s idea is born in the mind of Pierre De Nayer (an internet aficionado and entrepreneur with lots of crazy ideas) when he was confronted with the feeling of being robbed each time he was buying razor blades at the supermarket.
The price of those blades was always heading in the same direction: up.
Since he believes everyone willing to shave should be able to do so at an affordable price and with the high level of quality the face skin deserves he decided to turn his idea into a business. Selling razors and razor blades with a price going in the other direction: down.
The Transformation:
Growth Bridge – the company behind the brand – added on top of Pierre’s idea the extra layer and some secret spices (the brand universe) that enables Raz*War to deliver on its promise:
“We will revolutionize the way men – and soon women – buy their shaving products; it will be delivered to the door through a website offering subscription plans (starting at 27,50 EURO per year – delivered in all 27 EU countries).”
Growth Bridge is the result of an association between Pierre De Nayer, David Hachez (branding, new media & social media expertise) and Philippe Legrain (e-commerce and IT expertise). It has provided the grounds of this new brand experience. Springwise.com has already captured that aspect into one simple visual headline in its July Newsletter.
Today:
Since the 1st February Raz*War offers to all Europeans a free discovery kit! With this action Raz*War introduces the first free shave on the web.