On Device Research uses the mobile Internet to gain consumer research data for the mobile and market research industries. We use our mobile survey product and have consumer research panels across USA, UK, India, Nigeria, Kenya, South Africa, Indonesia, Egypt, and China. We are adding new countries every month, and are able to build panels in new geographies based on client requirements.
What we do
Emerging Markets
Gain Access to The Next Billion Consumers
The next billion consumers in emerging markets are a key challenge and opportunity for consumer goods, financial services, and telecom companies. Yet market research professionals find it difficult to reach these new consumer groups as traditional panels (online or offline) are scarce, expensive and slow.
On Device Research gives its clients the ability to gain survey data from these consumers in a quick, accurate, and cost effective manner. While desktop Internet penetration remains low in many emerging markets, there are now 5 billion mobile phones around the world and mobile Internet usage is becoming very prevalent. Our mobile Internet surveys allow researchers to gain the insights and opinions of the previously unconnected consumers.
Contextual Research
Research in the right context
On Device Research adds a layer of context to understanding consumer behaviour. Our mobile surveys and diaries allow us to link time and location to attitudes and behaviour. Consumers carry their phones with them at all times, allowing ODR to understand their daily habits, or measure the effectiveness of out-of-home media, or poll them at a very precise moment or place. Our technology tracks our respondents' location, and we generally receive responses within an hour from a respondent recieving an SMS message.
We receive very positive feedback from or respondents, who find our mobile diaries and surveys fun, and not intrusive. Our respondents have the freedom to respond to our surveys on their mobile phones at any time, including during their commute, or while they are at home watching TV for example.