Culture is a common heritage. It grows and thrives through sustained and richly impassioned dialog. Recently this dialog has intensified at such a rate that we hardly visit a cultural venue anymore without wishing to break free of the simple observation modes of the past. We seek a conversation. And that's why we created MuseTrek, a web and mobile cultural tour platform that is emerging to address what we see as a major challenge to, and exciting opportunity before, our cultural institutions today. MuseTrek’s aim is to generate impassioned conversations between the public and museums, parks, cities and other organizations interested in deepening their relationship with a large public audience and bridging the gap between online services and onsite visitors.
With Musetrek on-location and online resources become an extension of each other. Trusted commentary and opinions educate while user generated content hook the unacquainted. It all happens through MuseTrek’s personal handset multimedia tour capabilities and its online cultural social network.
MuseTrek enables people to experience, create and share multimedia tours online through a cultural social network and onsite on visitor’s own handheld devices. Tours, or as they are called Treks on MueTrek, are based off of cultural items housed at venues around the world and are generated by experts and enthusiasts alike. The curator created multimedia guide becomes more personal and widely available to visitors own devices. Further, with visitors creating their own stories and accessing treks imagined by others our notion of cultural heritage becomes associated directly with our living generation.
Seldom is cultural resources presented as a story or an engaging drama. Culture being passionately personal, MuseTrek invites people to tell their stories through cultural objects.
MuseTrek – with a unique way of joining official information from partner institutions, usergenerated stories, and social sharing features – will create the cultural home people return to when near or far from the places they know best and when they look for exciting, surprising, or personally engaging cultural activities.