MobileApps.com

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Latest [07.05.12 13:50]

The crazy COLD email that got us an instant meeting with a VC. [go]

 

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basics

Organization name MobileApps.com
Organization URL http://MobileApps.com
Legal name MobileApps.com Pte Ltd
Headquarters 105 Cecil Street 15-02, The Octagon,
Singapore,
069534, Singapore
Phone number +6012-4726233
Offices Malaysia

people

CEO Founder Alvin Koay
Employees 10

details

Type of entity Privately held company
Founding date February, 11
Market presence Global
Seeking expansion Global

ecosystem

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MobileApps.com is launching soon asa global cross-platform app wholesale marketplace where app developers get to use our facilities to sell at wholesale prices and directly to end-consumers.


What does your company do? 

3 things.

1) Global cross-platform app wholesale marketplace with 95% payout to developers.
2) Global app discovery solution for app developers. 
3) App advertising widgets for website owners to recommend targeted apps to their site visitors and get paid to do so.

What problem does your product solve?
1) Apps are cluttered out in app stores and developers face a huge challenge getting their apps discovered. MobileApps.com helps developers get their apps discovered out of the app stores and to targeted end-consumers in rightful mobile platforms, countries and categories


Our self-serving "Smart Widgets" makes it easy for developers to syndicate advertisements of their apps to targeted end-consumers across the internet.


App developers (advertisers) bid on ad slots in the smart widgets based on 1,000 impressions (CPM advertising). An algorithm (based on click-throughs, actions, downloads, etc) tracks the responsiveness of the smart widgets and will rank them accordingly. App developers will be able to choose where they want to place their ads in, based on the widget rankings and bid prices. 


2) Website owners now have widgets to recommend targeted apps to their visitors. Their web visitors are now able to search for targeted apps within our Smart Widgets on their website. Publishers make money multiple times per page impression, in proportion to the number of paid ads in the widget. Monetization is based on the CPM advertising model.


3) High fees (30%) charged by app stores, high app prices for consumers and less profits for developers. MobileApps.com charges the developers only 5%(for credit card & admin fees) and payout is 95%. Now developers can sell at wholesale prices and still earn the same amount selling at other stores. App buyers buy at cheaper prices.


4) Android Marketplace problems: - Google Checkout payment restrictions on many countries- No app discovery website for desktops.- Many Android apps not available in many countries.


MobileApps.com solves all these problems for the Android Marketplace by providing: 
- credit card payment facility for all countries and even carrier billing.- online website accessible on desktops and mobile devices.- all Android apps available in all countries.- We even make it easy for Android developers to import their app info from the Android marketplace directly into our system, saving them time.


Who are your competitors?
For app marketplace: Android Marketplace, GetJar.com, iTunes, AmazonFor Smart Widgets: Amazon, iTunesFor app discovery solution: None


What are your key features, especially those that differentiate you from your competitors?
- The game changer will be the 95% payouts to app developers on all paid downloads.
- World's first app discovery solution that helps developers get their apps discovered out of the app stores. Applicable to all developers irregardless of platforms. Apple app developers included.


What are your future plans?
An app recommendation engine to power our marketplace based on Artificial Intelligence and user profiling. - Even higher payouts to developers by negotiating with carriers (for carrier billing) and payment solution providers.- Localized app stores under MobileApps.com's brand in local language. (Opening our store in Arabic soon with a Jordanian partner.)


Anything else?
We are incorporated in Singapore and are a self-funded bootstrapped startup. There are 5 founders, 4 are friends of more than 25 years. We are operating from the holiday island of Penang, Malaysia, just to save cost and grow our startup.

Our pitch:

"Ultimately, our highest intent is to be portrayed as the Robin Hood of app developers that truly champions their interests. By taking care of the needs of app developers, they now get to focus on wha

What we are looking for:

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