Mobile Acuity is a technology company enabling Mobile Visual Search applications for retailers and interactive campaigns using Visual Interactivity for brands and agencies. The company is a spin-out of the University of Edinburgh, the leading UK University in Computer Science and Informatics.
Mobile Acuity has already developed a reputation for innovation by pioneering the field of Mobile Visual Interactivity. Over the past 24 months, the mobile marketing industry has incorporated various mobile visual technologies from Mobile Acuity - such as Image Zoning, Face Finder, and Colour ID – in a variety of mobile campaigns. These campaigns have won many awards, including “Best Creativity in Mobile Marketing” and ”Most Innovative Use of Technology in Mobile Marketing” at the MobileMarketing Awards 2008 and “Best In Show” at the OMMA Awards 2008.