mmatcher is our vision of mobile hyperlocal classified ads. We are creating a real–time multi-platform service that enables users to express their interests (needs, offers). The system automatically matches complementary interests based on their location. People’s interests are continuously being compared to interests of other people near them.
Local advertising represents a 140 $ billion market size dominated by broad and expensive platforms of newspaper/tv/radio. Till 2010 this market will drop on 112 $ billion, while online local market will grow from 12 $ billion to 30 $ billion. Smartphones are the perfect platform for localized real-time classifieds and they will double their share of the handset market in the next two years. We are pioneers in a new market niche of mobile local classifieds.
For local advertising dollars, mmatcher directly competes with craigslist and other web classifieds pages and indirectly with mobile social applications. Our main advantage is our mmatching algorithm, real time match processing with notifications and direct billing via mobile carriers – we save time & money for our customers.