Mippin is the trading name of Refresh Mobile Ltd, and is one of the worlds most advanced, scalable, and accessible mobile content platforms offering solutions for content packaging, discovery, distribution and delivery across the mobile web and mobile app stores.
The service works closely with publishers and aggregates content from over 90,000 individual internet publishers – major titles and niche sites alike – and uses proprietary crowd-sourced algorithms plus editorial input to manage over 100 mobileized content categories ranging from entertainment to sports to breaking news across a protfolio of mobile products.
Mippin optimises content for mobile consumers, delivering it real time through a range of compelling award-winning user-experiences tailored to over 3,500 different devices across multiple platforms, from the latest generation of Apple iPhones and Android handsets to the ‘long tail’ of current and legacy mobile devices.
The company provides its services both directly under the Mippin brand across over 210 countries and through major 3rd party distribution partners on a white label basis, by providing tools for publishers, handset manufactures and network operators to enable the rapid large scale delivery of mobile optimised web content to their customers.