irepli has developed a dynamic, intelligent search solution specifically designed for the mobile user. irepli advanced search technology will retrieve results that are uniquely accurate and personal. irepli's unique search technology to provide consumers with a clear and concise result set based on location, time, date, user's search history and individual preferences.
irepli mobile search software is available pre-installed or as a download via the irepli website direct to handsets. The irepli interface is a clear design with a single entry field. Search can be initiated either by keying in or voice recognition. Speed of use is another key irepli innovation, with search time down to approximately 3 seconds. irepli's service can be used on both GPS and non GPS handsets, ensuring accessibility in all locations.
irepli has a "One Question One Answer" ethos, believing short succinct local results on the mobile screen to be the most effective solution for mobile search. The company believes greater usage will be stimulated by providing the most relevant answer to a given query, without the consumer being frustrated by a deluge of irrelevant results. At the same time, advertisers have a direct way of reaching those consumer/subscribers with highly targeted offers.