Flirtomatic is the first branded consumer service of Handmade Mobile Ltd. Launched in 2006, Flirtomatic is a real time, high capacity, multimedia, messaging platform that currently has more than 1.5m registered UK users with more mobile than web-specific users, making it Europe's leading flirting service on the mobile and web.
Targeted at young adults (75% of users are 18 – 30 years old), Flirtomatic operates a free and uninterrupted service across the web and mobile that enables users to flirt, meet new people and have fun online. Users have the ability to discover members on the basis of their preferences, interests, location and other information stored in their multimedia user profile.
Flirtomatic users are sending over 25m messages a month and generating over 100m WAP page views a month. Flirtomatic has received venture funding from Doughty Hanson Technology Ventures and Seraphim Capital. Handmade Mobile Entertainment was formed in June 2004 by Avi Azulai, co-founder of iTouch plc, and Mark Curtis, a former Managing Partner in Fjord and Razorfish.