The BBC's Mobile team creates mobile products and services which showcase the BBC's wealth of original content and support the BBC's mission to and public purposes:
- Sustaining citizenship and civil society
- Promoting education and learning
- Stimulating creativity and cultural excellence
- Representing the UK, its nations, regions and communities
- Bringing the UK to the world and the world to the UK
- Delivering to the public the benefit of emerging communications technologies and services


