flook is part of Ambient Industries, a privately held software company, and is based in London and San Francisco. The company is funded by Amadeus Ventures and Eden Ventures.
Founded in 2009, the company has several dynamic content partnerships with the BBC, BView, Reveal Kings Cross, Postal Heritage and the British Library. Flook won the 2010 MEX award for UI innovation at GSM World Congress, was a staff pick in the iPhone Applications store in January, 2010, an Apple Hot Pick in March 2010 and was recently named as a Webby Official Honoree for best use of location.